In today's competitive marketplace, small business owners seek ways to give their businesses an edge while marketing to potential customers. 

Small businesses are the backbone of the global economy. They are everywhere, performing all kinds of tasks and generating 13 million new jobs over the past 25 years.

Which marketing tools should a small business invest in?

Will there be a way of scaling your marketing strategy in 2023?

We explore these questions and more below. 

How to Achieve Small Business Bravado: Ways of Encouraging Marketing Mastery

Marketing is a tricky process. It requires careful planning and execution. These days, it's not just about having a product or service that people want; it's also about reaching out to them in ways that will make them aware of what you have to offer.

The challenge is that so many marketing tools are available today that it can be hard to know which ones best suit your needs and budget.

As a small business owner, you may not have the resources to invest in the latest marketing tools. However, there are plenty of tools out there that can help you get started.

For instance, many types of paid ads are available (including banner ads); Facebook Ads are one of the most popular options for small businesses because it's easy to set up and track ROI metrics such as clickthrough rate (CTR).

Make a Breakthrough in Your Small Business With These 4 Game-Changing Tools

The marketing world is dynamic, and small businesses must constantly change. The tools that worked for you last year might not be the best for your strategy this year, so staying on top of new developments in the marketing world is crucial.

Here are four marketing tools for small businesses that can help you elevate your strategy:

1) Cococart

This all-in-one e-commerce platform simplifies creating and managing an online store.

Its customizable templates, payment gateway integration, and inventory management system make it an ideal choice for businesses looking to increase their online visibility and improve their customer experience.

With its affordable pricing plans and user-friendly interface, Cococart is a valuable tool for small businesses looking to succeed in the digital marketplace.

Features

• Easy website creation: A user-friendly website builder that requires no coding knowledge, making it easy for anyone to create a professional-looking online store.
• Customizable templates: Various templates help businesses create a unique online store that reflects their brand imagery.
• Payment gateway integration: It has integrated with various payment gateways, including PayPal and Stripe, making it easy for businesses to accept online payments.
• Inventory management: Businesses have an inventory management system that allows them to track their stock levels and manage their products.

Pros

• Increased online visibility: Small businesses can quickly create an online store that is accessible to customers around the world, increasing their online visibility and reach.
• Improved customer experience: The user-friendly interface and customizable templates allow businesses to create an online store that provides a seamless and enjoyable customer experience.
• Cost-effective: The pricing plans are affordable, making it an ideal choice for small businesses with limited budgets.

Pricing

It's free, to begin with, and eventually, the pricing depends on the monthly sales you make and at which stages of your work, like pursuing it as a hobby, a startup, or a business.

2) InVideo

InVideo is a versatile online video editor tool that empowers businesses to effectively market their products and services. With its user-friendly interface and extensive library of templates, stock footage, and music, InVideo enables professionals to produce captivating and unique video content effortlessly. By leveraging InVideo's features such as text overlays, transitions, and animations, businesses can create visually stunning promotional videos, social media content, and advertisements. With its ability to streamline the video creation process, InVideo serves as a powerful tool for enhancing brand visibility, engaging audiences, and ultimately driving business growth.

Features

• 5000+ Template Library: InVideo offers a vast collection of pre-designed templates for various video styles and purposes.
• Easy-to-Use Video Editor: The platform provides a user-friendly interface with drag-and-drop functionality, making video editing simple and intuitive.
• Stock Media Library: InVideo offers a wide range of high-quality stock footage, images, and music to enhance video content.
• Text-to-Video Conversion: Users can transform written content into engaging videos using InVideo's AI-powered text-to-video feature, saving time and effort.

Pros

• Time-Saving: InVideo's intuitive interface and extensive template library streamline video creation.
• Cost-Effective: InVideo eliminates the need for expensive video production equipment and resources.
• Creative Freedom: With InVideo, users have the flexibility to customize templates and create unique videos.

Pricing

InVideo offers flexible subscription plans tailored to various user needs.

3) GetResponse

GetResponse is a leading email marketing tool enabling businesses to create, manage, and optimize email campaigns.

It is an all-in-one marketing platform with features like email marketing automation, landing pages, webinars, and CRM integration.

Features

• Email marketing automation: Users can quickly automate their email campaigns based on triggers, such as subscriber behavior, time-based events, and website actions.
• Landing pages: Users can curate high-converting landing pages using GetResponse's drag-and-drop editor and extensive library of templates.
• CRM integration: GetResponse integrates with popular CRM systems such as Salesforce, HubSpot, and Zoho, enabling users to manage their leads and contacts more effectively.

Pros

• Intuitive interface: The easy-to-navigate interface simplifies it for users to create and manage email campaigns without technical expertise.
• Extensive template library: There's a vast selection of email templates for landing pages and webinars, making it easy for users to create professional-looking campaigns.
• Advanced segmentation: The segmentation features allow users to target their campaigns based on subscriber behavior, demographics, and other criteria, resulting in higher engagement and conversions.
• Deliverability rates: The tool is known for high deliverability rates, ensuring that emails reach subscribers' inboxes.

Pricing

You get a free trial for 30 days. Once assured, you can move on to packages varying from $15-$97 per month.

4) Agorapulse

Agorapulse is a powerful social media management tool that streamlines managing social media accounts.

Its scheduling, inbox, monitoring, and reporting features make it a top choice for businesses of all sizes.

Features

• Scheduling: All users can schedule and publish social media posts across multiple platforms, including Facebook, Twitter, Instagram, LinkedIn, and YouTube.
• Inbox capabilities: the inbox feature consolidates all social media interactions, such as comments, messages, and mentions, into one place, making it easy to manage and respond to them.
• Monitoring: Users can monitor social media accounts for keywords, hashtags, and mentions, allowing businesses to stay on top of their online reputation and track their competitors.
• Reporting: Agorapulse provides detailed social media analytics, including engagement rates, follower growth, and top-performing content, helping businesses to measure the success of their social media efforts.

Pros

• Streamlined efficiency: Agorapulse simplifies social media management, saving businesses time and resources.
• Increased engagement: Businesses can respond quickly to customer inquiries and comments, improving customer communication and satisfaction.
• Improved analytics: Detailed social media analytics provide businesses with valuable insights into their social media performance, enabling them to make data-driven decisions.

Pricing

You can use the trial version for 30 days and then choose the packages ranging from standard to custom varying in price from $49-$119 per month.

Level up Your Small Business Now With Fantastic Marketing Tools

In the dynamic world of marketing, new programs emerge constantly, and the best part is that small businesses now have more resources at their disposal than ever before.

Navigating through the multitude of marketing tools and resources at your fingertips presents the daunting task of determining which can genuinely assist your small business. However, these diverse methods can seamlessly converge with patience and persistence, propelling your small business toward growth and success.